Communication is key

Our team of Chartered Professionals have attended a number of events this week all concerning the importance of communication. These included the annual Warwickshire Waste Partnership Conference, the Introduction to Communications in the Waste and Resources Industry event hosted by CIWM (Chartered Institute of Waste Management) and the Environmental Leaders Conference hosted by Shropshire Wildlife Trust. Across all of the events communication was the key driver around further discussion.

The importance

Communication is crucial to drive success. For example, within the Waste Partnership Conference it was highlighted by all of the guest speakers that communication was vital to improve recycling rates. Householders needed to be aware of firstly when they needed to put out their bins and what they can put into each bin. Without this initial communication, increased contamination rates are a threat which impacts the overall recycling rate leading to negative impacts and further issues which is then negatively communicated and documented within the press.

With the technology advances and changes in behaviour, communication is becoming easier, with the use of social media including Twitter, Facebook and Instagram pages. Facts, figures and findings are able to reach a larger audience through the mechanisms of retweeting and sharing posts. Communication is the driver towards success and influences change. Communication allows opportunities to be identified and highlights where improvements can be made. Apps, such as those for reporting littering or identifying contaminated recycling containers can support the communications activity. Incentive schemes to encourage recycling can also be linked to both technology and social media. There are close links between communication and ‘observability’ which needs to be carried forward –  those that are seen to be performing well have additional motivation.

Traditional campaigning and door to door intervention is a more time consuming and expensive method of communication but is proven as successful not least because the target audience feel involved within the process and ultimately the results of the decisions that are made.

Behaviour

Communication results in behaviours being followed which ultimately changes attitudes, the behaviours can then become embedded, but it is not an easy path to change behaviour. It is important to continue communication to ensure that attitudes and ultimately behaviours doesn’t fall away over time. Re-visiting communication interventions should be regularly reviewed. Local Green points http://www.localgreenpoints.com/ clearly illustrated the process of how communication ensures that behaviours become embedded during a talk at the Warwickshire Waste Partnership Conference.

communication-process

Communication and your organisation

Our carbon report helps organisations to communicate environmental success to clients and stakeholders. It allows organisations to showcase the reasons as to why they are now looking to improve their environmental performance by measuring and monitoring their impacts. We support our clients by also communicating their success via the local press, social media sites and via word of mouth. We provide our clients with the information to allow them to improve their performance and do this in a clear and easy to read format to ensure they fully understand how they can maximise the potential benefits.

We have also launched our half day training course ‘Environmental performance in the work place’ the course is available to all levels of staff. This is an opportunity for your organisation to get all staff members together to improve staff engagement and gain an insight into the views of your employees surrounding ‘green’ issues.

Additionally, we are also able to develop and implement an internationally recognized Environmental Management System to the point of certification to ISO14001.

We work at your organisations pace to implement incremental steps which cover the needs of your business. Communication is a key aspect of the new update of ISO14001/2015, on-going communication is essential and evidence of this needs to be identified within an audit. Leadership is also an important aspect, information, advice and experience is to be shared and passed down from the Director level. Finally achieving certification is an easy way to communicate to your stakeholders and clients that you are working to a high standard and are continually aiming to improve your services. Having the ISO stamp on your website, social media sites and email footer is a clear form of communication which can have a big impact of new/future clients.

If improving communication is one of your key objectives/focusses for 2017, please do not hesitate to get in touch we are here to help.

Email: leanne@crediblygreen.com / Call: 01746 552423

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